What is social media?

January 28th, 2010 No Comments

Following up on my previous post about the ROI of social media, perhaps it’s worth explaining what social media is.

Social media is not so new. Even the technology is new and major social networks have been on for close to a decade. Facebook only started in 2004. Twitter in 2006. Blogger in 1999 and bought by Google in 2003, and WordPress also was first released in 2003. College seniors that opened up a Facebook profile in 2004 are now your 27- year old workers. Moreover, humans have been social since the first caveman shared pictures on the cave walls.

However, many so-called social media gurus like to focus on the new technology, instead of human’s nature to be social and communicate, in order to confuse you (probably to charge you more). Watch the video below, if you want to understand what social media is without being confused by Tweet this, Twibe that, RSS, ping, or other buzzwords. This explains social media – not for technology, but for ice cream.

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