The ROI of Social is "Will Your Business Be Around in 5 Years?"

May 17th, 2010 No Comments

I first blogged the latest edition of Socionomic’s now ubiquitous video about how the media landscape has changed to digital and its social implications back in December. Now, six months later, the world has changed again and Socionomics has come out with a new video called Social Media Revolution 2 (though not the second edition of their video, which has been around for over a year – an eternity in the age of the iPad).

A few facts, from Socionomics:

  1. Over 50% of the world’s population is under 30-years-old
  2. 96% of them have joined a social network
  3. Facebook tops Google for weekly traffic in the U.S.
  4. iPhone applications hit 1 billion in 9 months.
  5. We don’t have a choice on whether we DO social media, the question is how well we DO it.
  6. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
  7. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
  8. The fastest growing segment on Facebook is 55-65 year-old females
  9. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
  10. The #2 largest search engine in the world is YouTube
  11. There are over 200,000,000 Blogs
  12. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  13. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  14. 34% of bloggers post opinions about products & brands
  15. People care more about how their social graph ranks products and services  than how Google ranks them
  16. 78% of consumers trust peer recommendations
  17. Only 14% trust advertisements
  18. Only 18% of traditional TV campaigns generate a positive ROI
  19. 90% of people that can TiVo ads do
  20. Kindle eBooks Outsold Paper Books on Christmas
  21. 24 of the 25 largest newspapers are experiencing record declines in circulation
  22. 60 millions status updates happen on Facebook daily
  23. We no longer search for the news, the news finds us.
  24. We will non longer search for products and services, they will find us via social media
  25. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
  26. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
  27. The ROI of social media is that your business will still exist in 5 years

How is your company reacting?

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