Public Relations in the Web 2.0 World

May 27th, 2010 No Comments

I just read a fascinating article in Social Media Today about Media Relations in the Web 2.0 world. In short, there is more of a thirst for immediate and multimedia content as content and journalism migrates from paper — print — to web — digital.

Some key take aways and considerations for companies and organizations:

Media Relations in 2010

  • 98% of journalists start a story by doing a search in Google. Is your news search optimized?
  • Can they easily find your newsroom on your website? Don’t make them register.
  • Do you add multimedia to your releases?
  • Is the news in your newsroom in a format that makes it easy for journalists to use it? No PDFs. Embed codes added to images and video? Images and video web-ready and search optimized?
  • Does it have links to all your social media content?
  • Is your news available in a feed?

Are you prepared?

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