Former Head of CBS Digital: Newspapers Must Accept Digital Platforms

September 24th, 2010 No Comments

Larry Kramer, former head of CBS Digital Media, discusses the need for newspaper publishers to utilize multiple distribution platforms in this video on Bloomberg. Apple Inc. is developing a digital newsstand for publishers that would let them sell magazines and newspapers to consumers for use on Apple devices, said two people familiar with the matter. Kramer talks with Deirdre Bolton on Bloomberg Television’s “InsideTrack.”

The marketing lessons here are:

  • Newspapers have to change their business model. Don’t just rely on print. That doesn’t mean that newspapers don’t matter but that more people may be reading your article online than in the print edition of the paper.
  • The platform has moved from print to digital and content is portable. This means that your content must be real time, sharable, and across multiple platforms. Content must be portable.

Click on the Picture Below to Play the Video

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