Megacomm 2012: Analytics for Business Goals

I had the pleasure of speaking this past Thurday at Megacomm, Israel’s main conference for technical and marketing communicators. Paula Stern and the entire team always put on an amazing conference. I was privileged to be able to present.

At Megacomm, I spoke about how data analytics can be used to drive business results and the importance to measure business goals and the paths to meet these goals and go beyond the “What?” of traditional clickstream data to ask “Why?”

By asking different questions and using the right analysis we can improve our conversions and meet our goals.

My presentation is below:

Feel free to see it in fullscreen on Slideshare.

After my presentation, several people came up to me asking some great questions of what to do with the data of people who read their documentation. One good question I was asked was  how to use more data to see where, as technical writers, they should focus their documentation to lead to greatest user satisfaction (and, of course, sales). I suggested a survey and asking them the 3 most important questions to ask your website visitors. What do you think?

These are great questions and I’m glad to see people in all fields using data to help them do their job.

Did you attend the conference? What did you think? Let me know if you have any questions or issues I should discuss next time.

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