Archive for the ‘Blog’ Category

What marketing touchpoint drove the sale?

January 4th, 2016 No Comments

Your CRM or marketing automation tool can’t track the ROI of every campaign. How did your sales come? A combination of things: multi-touch marketing. But if you didn’t invest in marketing or even worse outsourced it – watch your sales plummet.  

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Technion

February 17th, 2015 No Comments
Technion

This blog has not been very active for over a year, as it’s been a very busy year both personally and professionally. One of the things I spent 2014 doing was getting my MBA at the Technion, in a program that included professors from London Business School, INSEAD, Columbia University, Oxford, and others.

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This is Inbound Marketing — and it’s a change

August 19th, 2013 No Comments
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How to Build a Marketing Plan

July 16th, 2013 No Comments

This post was first published on Gaia-VSM, a strategic marketing consultancy for Israeli start-ups. When running any business, whether a startup or an enterprise business, don’t just start with random marketing activities. You won’t know where you are going. Instead, you need to build an integrated marketing plan. After building a marketing and messaging strategy, you want to map your marketing activities with your business goals. Don’t decide you want to be on Twitter or in the media or build

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Marketers Are Stuck

July 11th, 2013 No Comments
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Marketing in Israel vs. the US

May 27th, 2013 No Comments

I recently wrote a guest post for Gaia-VSM, a wonderful company that provides strategic marketing and market strategy development for startups in Tel Aviv. I’ve had the pleasure to work with them as the marketing manager at Typemock. The following is my thoughts on marketing in the US vs Israel. Marketing in Israel vs US As an American working in high tech marketing who has lived and worked in Israel for almost a decade, I’ve been privileged to see both

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Strategy needs to be more than an aspiration

May 25th, 2013 No Comments

Procter & Gamble CEO A.G. Lafley explains why strategy has to be more than an aspiration. In the next few weeks, I’ll be writing a post about how to turn your strategy into reality, with a marketing plan.

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Marketing and the importance of positioning

August 22nd, 2012 No Comments
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This is what the “social media industry” looks like

August 22nd, 2012 No Comments

Social media is a tool to meet business goals. It’s here to stay but it’s a tool that we all need to know. Social media experts role ought to be to consult in organizations (and marketing departments) how to incorporate it in the way proper to their unique business goals. A social media guru is a marketing manager, customer service director, PR director, etc. It won’t (and shouldn’t) stay a role in its own right. Unfortunately, 8 years after Facebook’s

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We’ve got marketing management all wrong

August 20th, 2012 No Comments

We’ve got marketing management all wrong. We’re defining the tactic – email, social media, trade shows, conferences, PR – without clear goals. As The Cline Group’s Josh Cline wrote, we’re putting the cart before the horse – running forward before we have the goals or a plan. It’s not a traditional or digital marketing divide. Companies are going to trade shows and looking for MARCOM pros with trade show experience without knowing what trade shows can do for their business

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