Archive for the ‘Digital’ Category

Marketers Are Stuck

July 11th, 2013 No Comments
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This is what the “social media industry” looks like

August 22nd, 2012 No Comments

Social media is a tool to meet business goals. It’s here to stay but it’s a tool that we all need to know. Social media experts role ought to be to consult in organizations (and marketing departments) how to incorporate it in the way proper to their unique business goals. A social media guru is a marketing manager, customer service director, PR director, etc. It won’t (and shouldn’t) stay a role in its own right. Unfortunately, 8 years after Facebook’s

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Megacomm: Analytics for Business Goals

February 18th, 2012 No Comments

I had the pleasure of speaking this past Thurday at Megacomm, Israel’s main conference for technical and marketing communicators. Paula Stern and the entire team always put on an amazing conference. I was privileged to be able to present. At Megacomm, I spoke about how data analytics can be used to drive business results and the importance to measure business goals and the paths to meet these goals and go beyond the “What?” of traditional clickstream data to ask “Why?”

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There’s No Such Thing as Social Media

December 27th, 2011 No Comments

Gary explains it much better than me. But I’ve said this before: Social Media=The Internet.

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Is this how you’re treating your website

October 23rd, 2011 No Comments

No one would treat their store like this but how about their online store? Google Analytics can help spot errors and drops in conversions, which cost you money, site registrations, or more.

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Is Your Store Making Sales? How about Your Website?

September 24th, 2011 No Comments

If you owned a store and no one came to the store, you would worry. You wouldn’t say, “Well, I did my job. I opened up my store. There’s even merchandise here and a semi-functioning cash register. Someone who really wants to buy can.” If that was the case, you would wonder what was wrong. Perhaps you would invest in a promotional campaign: maybe take out an advertisement, contact local media to try to get a story, give a sales

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