Archive for the ‘Israel’ Category

Marketing in Israel vs. the US

May 27th, 2013 No Comments

I recently wrote a guest post for Gaia-VSM, a wonderful company that provides strategic marketing and market strategy development for startups in Tel Aviv. I’ve had the pleasure to work with them as the marketing manager at Typemock. The following is my thoughts on marketing in the US vs Israel. Marketing in Israel vs US As an American working in high tech marketing who has lived and worked in Israel for almost a decade, I’ve been privileged to see both


Megacomm: Analytics for Business Goals

February 18th, 2012 No Comments

I had the pleasure of speaking this past Thurday at Megacomm, Israel’s main conference for technical and marketing communicators. Paula Stern and the entire team always put on an amazing conference. I was privileged to be able to present. At Megacomm, I spoke about how data analytics can be used to drive business results and the importance to measure business goals and the paths to meet these goals and go beyond the “What?” of traditional clickstream data to ask “Why?”


Tel Aviv

October 18th, 2011 No Comments

What I learned from Steve Jobs

October 14th, 2011 No Comments

In an interview with NBC’s Brian Williams, Brian asked Steve Jobs about his accomplishment. Jobs’s response: “I think if you do something and it turns out pretty good, then you should go do something else wonderful” This is also how I see things. Growing up expecting excellence – at one of the top high schools in America, going to a Tier I university, with many peers who went to Ivy League and Top 10 schools – excellence was the norm,


StartUp Israel

June 17th, 2011 No Comments

Startup Israel Documentary from AEL Illinois on Vimeo.