Archive for the ‘Marketing’ Category

What marketing touchpoint drove the sale?

January 4th, 2016 No Comments

Your CRM or marketing automation tool can’t track the ROI of every campaign. How did your sales come? A combination of things: multi-touch marketing. But if you didn’t invest in marketing or even worse outsourced it – watch your sales plummet.  



February 17th, 2015 No Comments

This blog has not been very active for over a year, as it’s been a very busy year both personally and professionally. One of the things I spent 2014 doing was getting my MBA at the Technion, in a program that included professors from London Business School, INSEAD, Columbia University, Oxford, and others.


This is Inbound Marketing — and it’s a change

August 19th, 2013 No Comments

How to Build a Marketing Plan

July 16th, 2013 No Comments

This post was first published on Gaia-VSM, a strategic marketing consultancy for Israeli start-ups. When running any business, whether a startup or an enterprise business, don’t just start with random marketing activities. You won’t know where you are going. Instead, you need to build an integrated marketing plan. After building a marketing and messaging strategy, you want to map your marketing activities with your business goals. Don’t decide you want to be on Twitter or in the media or build


Marketers Are Stuck

July 11th, 2013 No Comments

Marketing in Israel vs. the US

May 27th, 2013 No Comments

I recently wrote a guest post for Gaia-VSM, a wonderful company that provides strategic marketing and market strategy development for startups in Tel Aviv. I’ve had the pleasure to work with them as the marketing manager at Typemock. The following is my thoughts on marketing in the US vs Israel. Marketing in Israel vs US As an American working in high tech marketing who has lived and worked in Israel for almost a decade, I’ve been privileged to see both


We’ve got marketing management all wrong

August 20th, 2012 No Comments

We’ve got marketing management all wrong. We’re defining the tactic – email, social media, trade shows, conferences, PR – without clear goals. As The Cline Group’s Josh Cline wrote, we’re putting the cart before the horse – running forward before we have the goals or a plan. It’s not a traditional or digital marketing divide. Companies are going to trade shows and looking for MARCOM pros with trade show experience without knowing what trade shows can do for their business


Effective Analyst briefings

May 7th, 2012 No Comments

I’ve just completed an analyst briefing today at work and scheduling more. Here are some tips for how to conduct an analyst briefing.


The Purpose of Business

March 10th, 2012 No Comments

From Dr. Peter Drucker: A business enterprise has two basic functions: marketing and innovation If we want to know what a business is, we have to start with its purpose. And the purpose must lie outside the business itself. In fact, it must lie in society, since a business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer. The customer is a foundation of a business and keeps it in


How Inbound Marketing Works

March 1st, 2012 No Comments

The Inbound Marketing Process Infographic From: IMPACT Branding & Design

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