Archive for the ‘Social Business’ Category

This is what the “social media industry” looks like

August 22nd, 2012 No Comments

Social media is a tool to meet business goals. It’s here to stay but it’s a tool that we all need to know. Social media experts role ought to be to consult in organizations (and marketing departments) how to incorporate it in the way proper to their unique business goals. A social media guru is a marketing manager, customer service director, PR director, etc. It won’t (and shouldn’t) stay a role in its own right. Unfortunately, 8 years after Facebook’s


There’s No Such Thing as Social Media

December 27th, 2011 No Comments

Gary explains it much better than me. But I’ve said this before: Social Media=The Internet.


Gary Vaynerchuk is Wrong: There is a Social Media ROI

December 26th, 2011 No Comments

At last year’s LeWeb, my colleague and social media superstar Ayelet Noff asked my favorite wine guy Gary Vaynerchuk the question that we were all hearing in 2009, 2010, and finally forced to answer in 2011: What’s the ROI of social media. Gary answered that that’s the wrong question – and it’s a problem. Gary asked, “What’s the ROI of your mother?” It’s not about data or Facebook friends or Twitter fans, he said. He also said that ROI should


Building a Social Media Strategy

December 19th, 2011 No Comments

This is how I often feel                       Via Social.Media.Sean


Are You Eating Your Own Social Media Dogfood?

October 10th, 2011 No Comments

Eating your own dogfood is when a company uses the products it makes. Frequently, marketing teams don’t eat their own dogfood when it comes to social media. And the result is often bad strategy. Everyone now seems to be clamoring for “Social media.” “Open up a Facebook page,” they say … even if they don’t know why. Go Viral … even though they are lacking positioning. Social media strategy frequently requires a Groundswell strategy, including: Breaking down silos: operating across


The Groundswell Business Strategies

September 26th, 2011 No Comments

Forrester Research Vice President Josh Bernoff says objectives, not technologies, should drive your Groundswell strategy. Don’t say “Let’s be on Facebook or Google+.” That won’t provide business value. Instead, POST IT.


Is Your Store Making Sales? How about Your Website?

September 24th, 2011 No Comments

If you owned a store and no one came to the store, you would worry. You wouldn’t say, “Well, I did my job. I opened up my store. There’s even merchandise here and a semi-functioning cash register. Someone who really wants to buy can.” If that was the case, you would wonder what was wrong. Perhaps you would invest in a promotional campaign: maybe take out an advertisement, contact local media to try to get a story, give a sales


Are Your Business Goals Realistic?

September 16th, 2011 No Comments

I’ve touched before on the importance of strategic planning before: decide what you want to do before you decide what services or tactics you want to implement. One of my colleagues, The Cline Group’s Josh Cline (Disclaimer: I’m a past director at TCG and currently sit on the firm’s advisory board), also wrote about this on his company’s blog. Josh wrote: So, what is the big problem? Companies today are forgetting the traditional holistic approach to marketing strategy. They are


It’s about the people

June 29th, 2011 No Comments

The world has changed. Digital is the new platform. The entire Internet and digital platforms are social. Social media is not the responsibility of one person — all media is now social. Social media is not about technology. It’s about the people.


Email is Social

June 4th, 2011 No Comments

Is the person in charge of social media at your company also knowledgeable and in charge of your email marketing? Or, better asked, is all of your marketing integrated. Despite calls that “e-mail is dead” because social media has taken the place of e-mail, that gets the process backwards — choose goals and strategy prior to choosing the technology or technologies to implement. Email is social. Email is also very strongly integrated with social networks. Social media also integrates with email.

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