Archive for the ‘Technology’ Category

Geoffrey Moore – The Chasm Has Evolved

October 4th, 2011 1 Comment

High tech marketing advice for 2011 from the guru of technology marketing, Geoffrey Moore.


Developers Should Understand Business & Marketing

July 11th, 2011 No Comments

In my last post, I wrote about how marketers need to understand technology and web and software/hardware development. But do developers also need to speak the language of business and marketers? Developers need to understand marketing, to understand that the needs of the users who will be using their product, understand their personalities, and understand the needs of those who are actually buying the product. Particularly in a business-to-business environment, the person signing the check is usually not the person


Are Marketers Technically Illiterate? Marketers Need to Get Technology and Development

July 8th, 2011 No Comments

Being called a computer geek before I ever worked professionally, I am sometimes shocked by the clashes between web and software and hardware developers, and marketing. In my mind, they both need to work together in order for the company to achieve its goals. I assumed developers understood the need for a clear message, and, like me, I thought marketers loved technology and computing. In this first post, I will discuss why marketers need to be technically literate and understand