Geoffrey Moore – The Chasm Has Evolved
High tech marketing advice for 2011 from the guru of technology marketing, Geoffrey Moore.
read more...High tech marketing advice for 2011 from the guru of technology marketing, Geoffrey Moore.
read more...In my last post, I wrote about how marketers need to understand technology and web and software/hardware development. But do developers also need to speak the language of business and marketers? Developers need to understand marketing, to understand that the needs of the users who will be using their product, understand their personalities, and understand the needs of those who are actually buying the product. Particularly in a business-to-business environment, the person signing the check is usually not the person
read more...Being called a computer geek before I ever worked professionally, I am sometimes shocked by the clashes between web and software and hardware developers, and marketing. In my mind, they both need to work together in order for the company to achieve its goals. I assumed developers understood the need for a clear message, and, like me, I thought marketers loved technology and computing. In this first post, I will discuss why marketers need to be technically literate and understand
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