Archive for the ‘Uncategorized’ Category

We’ve got marketing management all wrong

August 20th, 2012 No Comments

We’ve got marketing management all wrong. We’re defining the tactic – email, social media, trade shows, conferences, PR – without clear goals. As The Cline Group’s Josh Cline wrote, we’re putting the cart before the horse – running forward before we have the goals or a plan. It’s not a traditional or digital marketing divide. Companies are going to trade shows and looking for MARCOM pros with trade show experience without knowing what trade shows can do for their business

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The Lean Startup

December 12th, 2011 No Comments

Watch this interview with Eric Ries, author of The Lean Startup. I just finished reading the book and it’s a must read for anyone involved in entrepeneurship or startups, whether development, marketing, sales, or whatever.

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Louis CK on Twitter

November 22nd, 2011 No Comments

Listen to Louis CK on social media strategy. He hates Twitter. Just because it’s the cool shiny tool doesn’t mean you should be running to it when your basic business strategy is lacking. Stop going after the shiny things. Start going after the value (which probably includes social media). Maybe Louis CK should be doing your social media strategy:

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The future of online advertising

November 19th, 2011 No Comments
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What is Strategy?

November 4th, 2011 No Comments
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