Posts Tagged ‘analytics’

Using Web Analytics to Measure Your PR Results

October 17th, 2011 No Comments

One of the things I’ve always advocated when consulting clients or internally is to measure business outcomes, not just activities. Digital marketing has actually made tracking actual business results much easier and much more accountable than print or telephone channels. In digital marketing, this requires web analytics. There are several types of analytics, but the most popular is click-stream, which tracks actual clicks and visits. Many of us have Google Analytics or other click-stream tracking set up … but many


The Best and Worst Time to Send E-mails

August 20th, 2011 No Comments

What are the best time and worst time to send emails? Are you testing your best times? If not, you may not be seeing effective results.


7 Steps to Marketing Web Design Success

August 13th, 2010 No Comments

The web has been around for over 15 years and today a website is more than just an online brochure but an overall content hub for your customers. Research and “word of mouth” is done by visiting your website. Yet, design trends and need change all the times and something that was appropriate in 2008 may not be appropriate in August 2010. Something that was put together quickly but lacked strategy may also not be providing you the customers you need.