Posts Tagged ‘brand strategy’

How non-profits can compete in today's digital age

October 15th, 2010 No Comments

For philanthropic and non-profit organizations, they are struggling. Funding is down and changing communication channels have made them increasingly irrelevant. However, in a recent op/ed in the Jewish Exponent, The Cline Group’s Josh Cline lays out several tips and suggestions for how to remain relevant. Read the whole article here, but below are some highlights: There is a crisis in the nonprofit world today as technological change and social media have become mainstream, and the financial crisis has wiped out


10 Reasons why your intern shouldn’t be doing your social media marketing

July 7th, 2010 No Comments

YouTube is five years old. Facebook is six years old. The under-30 crowd grew up with technology and are “Digital Natives.” I first had a computer when I was six years old and those just out of college probably had a computer in their house from the day they were born and were on Facebook in high school. The natural facility with today’s technology is one of the great advantages that Generation Y and the Millenials bring to the workplace.


Do Brands Matter in a Recession?

June 14th, 2010 No Comments

People aren’t loyal to old brands — they want products and services that will make their life better – and it doesn’t matter if it’s 100 years old or 100 days old.