Posts Tagged ‘branding and positioning’

Is there such a thing as Agile Marketing?

March 30th, 2011 1 Comment

Recently, coworker, a software developer in an Agile software development shop, asked me if there was such a thing as Agile Marketing. I had recently seen a webinar on the topic, listened to the Agile marketing podcast, but I wasn’t familiar with the term. The more I learned about it, the more I realized that the marketing I had learned was Agile. No, it didn’t have stand up meetings (they were usually gchats, instant messenger programs like AIM or Skype),

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TED Talk: What Physics Can Teach You About Marketing

September 1st, 2010 No Comments

Google’s UK, Ireland, and Benelux Marketing Director Dan Cobley lectures at TED about the intersection between physics and marketing. Didn’t know they had something in common? Think again. Here are Dan’s principles: a) Newton’s Law: The more massive a brand, the more baggage it has and the more force it takes to change its position. The bigger a brand, the more difficult it is to reposition it. b) Heisenberg’s Uncertainty Principle: Observing consumers changes their behavior. For example, people aren’t honest in focus groups and

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