Is there such a thing as Agile Marketing?
Recently, coworker, a software developer in an Agile software development shop, asked me if there was such a thing as Agile Marketing. I had recently seen a webinar on the topic, listened to the Agile marketing podcast, but I wasn’t familiar with the term. The more I learned about it, the more I realized that the marketing I had learned was Agile. No, it didn’t have stand up meetings (they were usually gchats, instant messenger programs like AIM or Skype),
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