Posts Tagged ‘branding’

Is there such a thing as Agile Marketing?

March 30th, 2011 1 Comment

Recently, coworker, a software developer in an Agile software development shop, asked me if there was such a thing as Agile Marketing. I had recently seen a webinar on the topic, listened to the Agile marketing podcast, but I wasn’t familiar with the term. The more I learned about it, the more I realized that the marketing I had learned was Agile. No, it didn’t have stand up meetings (they were usually gchats, instant messenger programs like AIM or Skype),


Why Fan a Brand on Facebook?

March 23rd, 2010 No Comments

As mentioned in a previous post that social media fans are more likely to buy, there’s also another question. Why do people fan brands on Facebook or follow them on Twitter? According to eMarketer: The top reason to friend a brand on Facebook was to receive discounts, followed by simply being a customer of the company and a desire to show others that they support the brand. On Twitter, discounts, up-to-the-minute information and exclusive content were the main draws; only