Avi Hein

Being called a computer geek before I ever worked professionally, I am sometimes shocked by the clashes between web and software and hardware developers, and marketing. In my mind, they both need to work together in order for the company to achieve its goals. I assumed developers understood the need for a clear message, and, like me, I thought marketers loved technology and computing. In this first post, I will discuss why marketers need to be technically literate and understand

I hate the word social media. I hate the concept ‘social’ media. I’ve consistently refused to incorporate the word ‘social’ in my job titles. I’m not a social media strategist. I’m a strategist. On this, I disagree with analysts like Altimeter’s Jeremiah Owyang. I also don’t say that I do social media marketing. I don’t.  I do marketing and today, media is social. (Today? When I was 15, half my lifetime ago, I started a nonprofit as a website, which

Watch this video to learn about the business benefits of social media and some of the things that need to be done in order to do it.

YouTube is five years old. Facebook is six years old. The under-30 crowd grew up with technology and are “Digital Natives.” I first had a computer when I was six years old and those just out of college probably had a computer in their house from the day they were born and were on Facebook in high school. The natural facility with today’s technology is one of the great advantages that Generation Y and the Millenials bring to the workplace.