Posts Tagged ‘content creation’

How non-profits can compete in today's digital age

October 15th, 2010 No Comments

For philanthropic and non-profit organizations, they are struggling. Funding is down and changing communication channels have made them increasingly irrelevant. However, in a recent op/ed in the Jewish Exponent, The Cline Group’s Josh Cline lays out several tips and suggestions for how to remain relevant. Read the whole article here, but below are some highlights: There is a crisis in the nonprofit world today as technological change and social media have become mainstream, and the financial crisis has wiped out


5 Tips for Aspiring Digital Copywriters

September 20th, 2010 No Comments

The Cline Group is always looking for up-and-coming digital copywriters, so I was pleasantly surprised to see a new post on Mashable, 5 Tips for Aspiring Digital Copywriters. Ironically, the move to digital – and the growth of SEO, blogging, and content production – has actually made good writing all the more important. What makes a good copywriter according to Mashable? How about: 1. WRITE! Start writing! Whether a personal blog, volunteer to write for open source software and hardware


The Brand of Me – Or How Journalism Is Changing

May 13th, 2010 No Comments

I frequently say that digital media and digital marketing is not about the tool. It’s not about Twitter or Facebook or YouTube. It’s about the fact that communication — and how people get their information — are changing. People don’t get their information from the daily newspaper, get their local paper — if you’re lucky and live in a big city you get the New York Times, Washington Post, LA Times or Chicago Tribune — or go out to the


How much time do you spend on inbound marketing?

April 28th, 2010 No Comments

As mentioned in the previous blog post about inbound marketing, one of the core tasks of inbound marketing is content creation. The central component of inbound marketing is content creation. This could mean anything from writing a blog post, having posts and conversation on Twitter or another microblogging service, interacting on groups and pages on Facebook, or creating and administering a page on Facebook. Perhaps it’s creating a video cast or podcast. Content creation can be further narrowed down into


Inbound Marketing – It's Not Just Social

April 23rd, 2010 No Comments

What is digital marketing? Is it just social media marketing? NO! When looking at marketing today, a better way to look at things is to look at the old way of doing things — outbound marketing — and compare that with the new way: inbound marketing. What is Inbound Marketing? Inbound Marketing is NOT social media. Social media is one component of Inbound Marketing How does inbound marketing differ from outbound marketing? Outbound marketing is “traditional, old-style” marketing. It is: