Modern B2B Marketing: Creating Content that Sells
I received the following tips from Marketo, and think that they are worth reading for any business owner: 1. It is not promotional – promotional materials will neither excite nor inspire, both critical components of content marketing. 2. It is relevant – generic materials that are not highly relevant to a reader will not result in increased success. When writing content you must make sure it will be useful to the reader, regardless of whether it supports your company message.
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