Posts Tagged ‘content marketing’

Modern B2B Marketing: Creating Content that Sells

May 15th, 2011 No Comments

I received the following tips from Marketo, and think that they are worth reading for any business owner: 1. It is not promotional – promotional materials will neither excite nor inspire, both critical com­ponents of content marketing. 2. It is relevant – generic materials that are not highly relevant to a reader will not result in increased success. When writing content you must make sure it will be useful to the reader, regardless of whether it supports your company message.


Marketing Lessons from Home Improvement

December 2nd, 2010 No Comments

More Power! No, that’s not the lesson from the 1990s television show Home Improvement.  Home Improvement was a television show that focused on the Taylor family. The father, Tim Taylor, understood content marketing before the age of social media. In the show, Tim Taylor, along with his burly assistant, Al Borland, hosted the home improvement show Tool Time. Tool Time was more than just a cable television show about how to fix a toilet or repair a fence, though. It