Posts Tagged ‘crisis communications’

Dilbert on Public Relations

July 29th, 2010 No Comments
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BP's oil spill non-response

May 26th, 2010 No Comments

The current disaster in the Gulf states, with the BP oil spill (you know it’s bad when a disaster is named after your company) shows the importance of incorporating social media in your crisis communications plan, and the importance that social media plays in your communication strategy. For the past month, millions of gallons of oil have been flooding into the Gulf as an oil drilling rig, owned by Transocean Ltd on behalf of bp plc, exploded, killed eleven crew

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Toyota: Example of a Crisis Communications Fail

March 30th, 2010 No Comments

Toyota’s recent failures and poor press is a example of how crisis communication in 2010 must embrace the cultural changes taking place. When speaking to clients, the most important thing that I try to explain is that social media and the Internet is not about technology – it’s not about Twitter or Facebook or blogging or Flickr. Rather, it’s about transparency. The recent worldwide Toyota recall was a major communications disaster for Toyota precisely because they forgot that one essential

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Reputation Management & The Digital Age

February 25th, 2010 No Comments

Negative reputation management and crisis communications has always been important components of strategic communications. With the recent rise of user-generated content, however, the tactics to deal with these important communication challenges have changed. A recent eMarketer post asks the question “how can you use social media to fix campaigns that don’t click with your targets?” How can you react to negative comments about your brand? As the graph demonstrates, while direct engagement is still the most popular option (although this

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