Avi Hein

Frontline is a popular PBS documentary that deals with issues of current events, the economy, and foreign affairs. In early February, their show was about Digital Nation — children and young adults growing up connected online, whether with their laptop, mobile phone, or iPod. These digital natives (usually defined as those born after the late 1970s) are those who grew up with digital technologies. On a personal level, I am on the older end of the digital native spectrum –

As I mentioned on an earlier post about the demographics of social media use, baby boomers are the fastest growing group on social networks. But, what does that mean for marketers? Does it mean that they just need to set up a Twitter or Facebook page and they’ve done their job? Alternatively, will a LinkedIn page do? The answer: it depends. As in any sort of marketing, demographics and the purpose of communication matter. Twitter is not Facebook. LinkedIn is

Social media is not the answer for everyone. More than that, the latest fad of Twitter is not the place every customer should be. That is a controversial statement, but it shouldn’t be. The basic of marketing demographics applies to social media as well. If you are the AARP or selling nursing homes for baby boomer’s parents (aged 50+), creating your social network presence was not the first thing you should have included in your marketing plan. However, the fastest