Posts Tagged ‘digital marketing’

Is there such a thing as Agile Marketing?

March 30th, 2011 1 Comment

Recently, coworker, a software developer in an Agile software development shop, asked me if there was such a thing as Agile Marketing. I had recently seen a webinar on the topic, listened to the Agile marketing podcast, but I wasn’t familiar with the term. The more I learned about it, the more I realized that the marketing I had learned was Agile. No, it didn’t have stand up meetings (they were usually gchats, instant messenger programs like AIM or Skype),

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POST It: How to Develop a Social Marketing Strategy

September 3rd, 2010 No Comments

As our president Josh Cline wrote, strategy is the most important component of any marketing endeavor. This is truer in the digital marketing arena. Inbound marketing and social media marketing are  strategic marketing tools. In order to succeed in your marketing efforts, marketing strategy is necessary. In online marketing endeavors, because of its newness and freshness, there has been a tendency by some to rush into social media, talk about Twitter and Facebook, but have no real goals and objectives,

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TED Talk: What Physics Can Teach You About Marketing

September 1st, 2010 No Comments

Google’s UK, Ireland, and Benelux Marketing Director Dan Cobley lectures at TED about the intersection between physics and marketing. Didn’t know they had something in common? Think again. Here are Dan’s principles: a) Newton’s Law: The more massive a brand, the more baggage it has and the more force it takes to change its position. The bigger a brand, the more difficult it is to reposition it. b) Heisenberg’s Uncertainty Principle: Observing consumers changes their behavior. For example, people aren’t honest in focus groups and

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Technology as a Creative Craft: Colleen DeCourcey

June 7th, 2010 No Comments

Last month, I had the pleasure of seeing TBWA’s Chief Digital Officer, Colleen DeCourcey speak at Com.Vention, the largest Internet conference in Israel. Focusing primarily on digital marketing and digital innovation (as Israel is a known innovation hub), the conference featured innovators like Answers.com (based in Israel and the 55th most popular website in the world), Robert Scoble, face.com, Google, and technological innovation. Most people spoke about the sociological and marketing implications of social media, the radical implications of Facebook’s

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