Posts Tagged ‘e-commerce’

Cyber Monday emphasizes importance of online marketing

November 29th, 2010 No Comments

Happy Cyber Monday! Cyber Monday, coined in 2005, is the Monday that immediately follows Black Friday. Just as Black Friday represents the biggest physical store shopping day, Cyber Monday is the biggest online shopping day, as people continue their Christmas shopping when they return to work. Cyber Monday is big business. In 2009, comScore reported that consumers spent $887M online on Cyber Monday (excluding travel), the second highest spending day of 2009. Cyber Monday also emphasizes that it’s about a


Changing Internet Usage in the UK

September 23rd, 2010 No Comments

Online media consumption is extremely fragmented by age and task. According to this eMarketer study of UK Internet users (77% of all UK adults, 16 or older), some interesting trends emerge. It is crucial for firms and marketers to be aware of these essential trends: E-mail is not dead and is used by 90% of the Internet population, with little fluctuation across age groups. 31% of users access the Internet through their phone.  Among younger users (ages 16 to 24),