Posts Tagged ‘email marketing’

Is your email newsletter readable on a mobile device?

August 25th, 2011 No Comments

Is your email newsletter readable on a mobile device? Mobile email is not an option today but a must.


The Best and Worst Time to Send E-mails

August 20th, 2011 No Comments

What are the best time and worst time to send emails? Are you testing your best times? If not, you may not be seeing effective results.


Email is Social

June 4th, 2011 No Comments

Is the person in charge of social media at your company also knowledgeable and in charge of your email marketing? Or, better asked, is all of your marketing integrated. Despite calls that “e-mail is dead” because social media has taken the place of e-mail, that gets the process backwards — choose goals and strategy prior to choosing the technology or technologies to implement. Email is social. Email is also very strongly integrated with social networks.┬áSocial media also integrates with email.


E-mail Marketing is Not Dead: The Problem with the Social Media Bubble

May 16th, 2011 No Comments

There is a social media bubble. That is not to deny the growing importance of social channels in an integrated digital marketing strategy, but there are more and more voices decrying email as dead and only social networks, like Twitter and Facebook, as relevant. Why send an email, when you can tweet, they ask? That not only misunderstands communication but is sure to ensure that their target audience misses their message. E-mail is more relevant than ever, to reach key