Posts Tagged ‘Facebook’

Boomers Embrace Facebook

November 23rd, 2010 No Comments

While Facebook has long been home for Generation Y, now approaching 30 and online since they were still in university or graduate school, with the younger generation, and Generation X also long on the network, the fastest growing group on Facebook is Baby Boomers, now approaching retirement, and grandparents. Social media is not merely a marketing touchpoint to reach those under 45, but it’s also an important channel to reach Boomers. NBC News’s Tom Brokaw explores how Boomers embrace the

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The State of Brands on Facebook

November 17th, 2010 No Comments

From Mashable: The average age of a brand “liker” on Facebook is 31. The average user likes 8.5 brands.

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Top Reasons People Unsubscribe from Facebook Pages

October 28th, 2010 No Comments

Sometimes, people new to social media don’t understand the difference between Facebook and Twitter. This is a relatively simple thing, but the consequences of misuse can have serious implications for your brand. Too many people treat Facebook like Twitter — frequent status updates, posting multiple times a day. The consequences not only mean that, because they don’t understand Twitter, they are missing out on conversation, website traffic, and outreach to potential new leads, but it also means that they might

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10 Reasons NOT to Delete Your Facebook Account

July 13th, 2010 No Comments

The following is a guest post from Natan Gesher and was first posted on his blog Lines Writing Lines and is reprinted with permission of the author. The views expressed are entirely his own. If you’re in the habit of following these things, you’ve by no doubt now read Dan Yoder’s 10 Reasons to Delete Your Facebook Account. I’ve seen it posted in six or seven places in just the past few hours. Unfortunately, it makes less and less sense every

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Tropicana Las Vegas Hotel Uses Social Media to Drive Customers and Increase Customer Satisfaction

June 29th, 2010 No Comments

How does one Las Vegas hotel use review sites like Yelp to gain customers and encourage return customers? Simple: Good customer service and responding to every post, including negative reviews. The Tropicana Las Vegas’s willingness to engage negative reviews and see them as opportunity for improvement is one important key of this Los Vegas hotel’s success in online marketing. The following is a guest post from Nicole Marshall, Guest Experience Specialist at the Tropicana Las Vegas. Check out their pages

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The ROI of Social is "Will Your Business Be Around in 5 Years?"

May 17th, 2010 No Comments

I first blogged the latest edition of Socionomic’s now ubiquitous video about how the media landscape has changed to digital and its social implications back in December. Now, six months later, the world has changed again and Socionomics has come out with a new video called Social Media Revolution 2 (though not the second edition of their video, which has been around for over a year – an eternity in the age of the iPad). A few facts, from Socionomics:

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How much time do you spend on inbound marketing?

April 28th, 2010 No Comments

As mentioned in the previous blog post about inbound marketing, one of the core tasks of inbound marketing is content creation. The central component of inbound marketing is content creation. This could mean anything from writing a blog post, having posts and conversation on Twitter or another microblogging service, interacting on groups and pages on Facebook, or creating and administering a page on Facebook. Perhaps it’s creating a video cast or podcast. Content creation can be further narrowed down into

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Why Fan a Brand on Facebook?

March 23rd, 2010 No Comments

As mentioned in a previous post that social media fans are more likely to buy, there’s also another question. Why do people fan brands on Facebook or follow them on Twitter? According to eMarketer: The top reason to friend a brand on Facebook was to receive discounts, followed by simply being a customer of the company and a desire to show others that they support the brand. On Twitter, discounts, up-to-the-minute information and exclusive content were the main draws; only

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Social Fans More Likely to Buy

March 18th, 2010 No Comments

Brands are still a bit slow on the social media bandwagon. Some are still wondering why they should join it. A new report from eMarketer gives a good answer. People who follow brands on social media are more likely to buy. According to Chadwick Martin Bailey and iModerate social friends and followers are more likely to purchase from brands that they are fans of. More than one-half of Facebook fans said that they are more likely to make a purchase with brands

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Social Media for Social Good

January 20th, 2010 No Comments

Social Media doesn’t just sell technology (although Dell claims that they’ve made over $1 million in sales due to their Twitter presence), or shoes (although Zappos has also been raking in the big bucks), but it also saves lives and does good. Whether it’s a religious organization, charity fundraising campaign, or trade group, or promoting democracy, social media does good. If you’ve been paying attention, social media has been recently saving lives in Haiti and promoting democracy in China and Iran.

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