The Need for Integrated Marketing: It’s Not Just Social Media
“If only we went viral” and “If only we had a Facebook page and an Internet guru who knew how to make our RSS feed than we could get on the front page of TechCrunch” is something that is commonly heard. The promise of social media was, to some, the magic promise of viral marketing. It’s a false promise. The fundamentals still matter. Marketing is not about viral or social media – rather it’s about developing the proper strategy to
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