Posts Tagged ‘Forrester Research’

The Need for Integrated Marketing: It’s Not Just Social Media

May 10th, 2011 No Comments

“If only we went viral” and “If only we had a Facebook page and an Internet guru who knew how to make our RSS feed than we could get on the front page of TechCrunch” is something that is commonly heard. The promise of social media was, to some, the magic promise of viral marketing. It’s a false promise. The fundamentals still matter. Marketing is not about viral or social media – rather it’s about developing the proper strategy to

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POST It: How to Develop a Social Marketing Strategy

September 3rd, 2010 No Comments

As our president Josh Cline wrote, strategy is the most important component of any marketing endeavor. This is truer in the digital marketing arena. Inbound marketing and social media marketing are  strategic marketing tools. In order to succeed in your marketing efforts, marketing strategy is necessary. In online marketing endeavors, because of its newness and freshness, there has been a tendency by some to rush into social media, talk about Twitter and Facebook, but have no real goals and objectives,

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