Posts Tagged ‘Google’

2011: Year In Review

December 29th, 2011 No Comments

Happy New Year

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TED Talk: What Physics Can Teach You About Marketing

September 1st, 2010 No Comments

Google’s UK, Ireland, and Benelux Marketing Director Dan Cobley lectures at TED about the intersection between physics and marketing. Didn’t know they had something in common? Think again. Here are Dan’s principles: a) Newton’s Law: The more massive a brand, the more baggage it has and the more force it takes to change its position. The bigger a brand, the more difficult it is to reposition it. b) Heisenberg’s Uncertainty Principle: Observing consumers changes their behavior. For example, people aren’t honest in focus groups and

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Stephen Colbert on Social Media Privacy

August 27th, 2010 No Comments

Privacy online is such an important component of our everyday life today. Anything posted online (and these days, that’s just about EVERYTHING) is public. That’s why any company needs online policies. Social media and computer use policies, incorporating social media use – both personal and professional – are so important. Charlotte Li recently wrote about it in her book Open Leadership: How Social Technology Can Transform the Way You Lead about how companies can maintain some level of control. But,

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The Future of Search: Google’s Marissa Mayer in Israel

August 16th, 2010 No Comments

Check out Google’s VP of Search Product and User Experience at Google talk about the Future of Search during her recent visit to Israel.

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Social Media for Social Good

January 20th, 2010 No Comments

Social Media doesn’t just sell technology (although Dell claims that they’ve made over $1 million in sales due to their Twitter presence), or shoes (although Zappos has also been raking in the big bucks), but it also saves lives and does good. Whether it’s a religious organization, charity fundraising campaign, or trade group, or promoting democracy, social media does good. If you’ve been paying attention, social media has been recently saving lives in Haiti and promoting democracy in China and Iran.

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