Avi Hein

The Inbound Marketing Process Infographic From: IMPACT Branding & Design

As mentioned in the previous blog post about inbound marketing, one of the core tasks of inbound marketing is content creation. The central component of inbound marketing is content creation. This could mean anything from writing a blog post, having posts and conversation on Twitter or another microblogging service, interacting on groups and pages on Facebook, or creating and administering a page on Facebook. Perhaps it’s creating a video cast or podcast. Content creation can be further narrowed down into

What is digital marketing? Is it just social media marketing? NO! When looking at marketing today, a better way to look at things is to look at the old way of doing things — outbound marketing — and compare that with the new way: inbound marketing. What is Inbound Marketing? Inbound Marketing is NOT social media. Social media is one component of Inbound Marketing How does inbound marketing differ from outbound marketing? Outbound marketing is “traditional, old-style” marketing. It is:

HubSpot is one of my favorite online marketing and web analytics companies frequently blogs about inbound marketing. In one of their recent posts, they answer a question that we are often asked by clients: What does success look like? How do you measure success? While analytics, traffic, and sales are an important end result of success, this does not happen by magic. One of my favorite quotes is from wine guru and business guru Gary Vaynerchuk: “Viral is not strategy.