Posts Tagged ‘Israel’

Marketing in Israel vs. the US

May 27th, 2013 No Comments

I recently wrote a guest post for Gaia-VSM, a wonderful company that provides strategic marketing and market strategy development for startups in Tel Aviv. I’ve had the pleasure to work with them as the marketing manager at Typemock. The following is my thoughts on marketing in the US vs Israel. Marketing in Israel vs US As an American working in high tech marketing who has lived and worked in Israel for almost a decade, I’ve been privileged to see both


What I learned from Steve Jobs

October 14th, 2011 No Comments

In an interview with NBC’s Brian Williams, Brian asked Steve Jobs about his accomplishment. Jobs’s response: “I think if you do something and it turns out pretty good, then you should go do something else wonderful” This is also how I see things. Growing up expecting excellence – at one of the top high schools in America, going to a Tier I university, with many peers who went to Ivy League and Top 10 schools – excellence was the norm,


The Brand of Me – Or How Journalism Is Changing

May 13th, 2010 No Comments

I frequently say that digital media and digital marketing is not about the tool. It’s not about Twitter or Facebook or YouTube. It’s about the fact that communication — and how people get their information — are changing. People don’t get their information from the daily newspaper, get their local paper — if you’re lucky and live in a big city you get the New York Times, Washington Post, LA Times or Chicago Tribune — or go out to the