Posts Tagged ‘LinkedIn’

Tips for Connecting on LinkedIn

July 20th, 2010 No Comments

LinkedIn is a very important social network for business connections. But is it used correctly? Do your connections even know who you are? Karen Rubin of HubSpot has some great suggestions how to avoid one of her big LinkedIn pet peeves.


The ROI of Social is "Will Your Business Be Around in 5 Years?"

May 17th, 2010 No Comments

I first blogged the latest edition of Socionomic’s now ubiquitous video about how the media landscape has changed to digital and its social implications back in December. Now, six months later, the world has changed again and Socionomics has come out with a new video called Social Media Revolution 2 (though not the second edition of their video, which has been around for over a year – an eternity in the age of the iPad). A few facts, from Socionomics:


Happy 7th Birthday LinkedIn

May 6th, 2010 No Comments

One of the points that I try to make to clients is that, while social media has revolutionary changed communication, it is not so new. In fact, this week marks the seventh birthday of LinkedIn, the business-oriented social networking site. Launched in May 2003, LinkedIn has over 65 million registered users in over 200 countries. LinkedIn helps users with the most important professional skill: networking. Users can use this business social networking to find jobs, post jobs, or ask and


Who uses what?

February 11th, 2010 No Comments

As I mentioned on an earlier post about the demographics of social media use, baby boomers are the fastest growing group on social networks. But, what does that mean for marketers? Does it mean that they just need to set up a Twitter or Facebook page and they’ve done their job? Alternatively, will a LinkedIn page do? The answer: it depends. As in any sort of marketing, demographics and the purpose of communication matter. Twitter is not Facebook. LinkedIn is