Avi Hein

Forrester Research Vice President Josh Bernoff says objectives, not technologies, should drive your Groundswell strategy. Don’t say “Let’s be on Facebook or Google+.” That won’t provide business value. Instead, POST IT.

“If only we went viral” and “If only we had a Facebook page and an Internet guru who knew how to make our RSS feed than we could get on the front page of TechCrunch” is something that is commonly heard. The promise of social media was, to some, the magic promise of viral marketing. It’s a false promise. The fundamentals still matter. Marketing is not about viral or social media – rather it’s about developing the proper strategy to

I hate the word social media. I hate the concept ‘social’ media. I’ve consistently refused to incorporate the word ‘social’ in my job titles. I’m not a social media strategist. I’m a strategist. On this, I disagree with analysts like Altimeter’s Jeremiah Owyang. I also don’t say that I do social media marketing. I don’t.  I do marketing and today, media is social. (Today? When I was 15, half my lifetime ago, I started a nonprofit as a website, which

As our president Josh Cline wrote, strategy is the most important component of any marketing endeavor. This is truer in the digital marketing arena. Inbound marketing and social media marketing are  strategic marketing tools. In order to succeed in your marketing efforts, marketing strategy is necessary. In online marketing endeavors, because of its newness and freshness, there has been a tendency by some to rush into social media, talk about Twitter and Facebook, but have no real goals and objectives,

YouTube is five years old. Facebook is six years old. The under-30 crowd grew up with technology and are “Digital Natives.” I first had a computer when I was six years old and those just out of college probably had a computer in their house from the day they were born and were on Facebook in high school. The natural facility with today’s technology is one of the great advantages that Generation Y and the Millenials bring to the workplace.