Posts Tagged ‘marketing’

Gary Vaynerchuk is Wrong: There is a Social Media ROI

December 26th, 2011 No Comments

At last year’s LeWeb, my colleague and social media superstar Ayelet Noff asked my favorite wine guy Gary Vaynerchuk the question that we were all hearing in 2009, 2010, and finally forced to answer in 2011: What’s the ROI of social media. Gary answered that that’s the wrong question – and it’s a problem. Gary asked, “What’s the ROI of your mother?” It’s not about data or Facebook friends or Twitter fans, he said. He also said that ROI should


Are Marketers Technically Illiterate? Marketers Need to Get Technology and Development

July 8th, 2011 No Comments

Being called a computer geek before I ever worked professionally, I am sometimes shocked by the clashes between web and software and hardware developers, and marketing. In my mind, they both need to work together in order for the company to achieve its goals. I assumed developers understood the need for a clear message, and, like me, I thought marketers loved technology and computing. In this first post, I will discuss why marketers need to be technically literate and understand


Marketing: It’s Not Just a Guessing Game

May 9th, 2011 No Comments

Frequently, in marketing meetings and client meetings, it’s assumed that everyone has an equal opinion and equal knowledge. Because I use Facebook, that means that I can do social media marketing. Because I’ve sent emails before, that means I know e-mail marketing. I’ve read the newspaper, so I know public relations. While it’s important to listen to all sides of the story, it’s also important to be based on professional standards and best practices. What about: Branding and positioning Legal


The problem with ‘social’ media

March 28th, 2011 4 Comments

I hate the word social media. I hate the concept ‘social’ media. I’ve consistently refused to incorporate the word ‘social’ in my job titles. I’m not a social media strategist. I’m a strategist. On this, I disagree with analysts like Altimeter’s Jeremiah Owyang. I also don’t say that I do social media marketing. I don’t.  I do marketing and today, media is social. (Today? When I was 15, half my lifetime ago, I started a nonprofit as a website, which


Seth Godin on Sliced Bread and Marketing Delights from TED

September 19th, 2010 No Comments