Effective Analyst briefings
I’ve just completed an analyst briefing today at work and scheduling more. Here are some tips for how to conduct an analyst briefing.
read more...I’ve just completed an analyst briefing today at work and scheduling more. Here are some tips for how to conduct an analyst briefing.
read more...One of the things I’ve always advocated when consulting clients or internally is to measure business outcomes, not just activities. Digital marketing has actually made tracking actual business results much easier and much more accountable than print or telephone channels. In digital marketing, this requires web analytics. There are several types of analytics, but the most popular is click-stream, which tracks actual clicks and visits. Many of us have Google Analytics or other click-stream tracking set up … but many
read more...I just read a fascinating article in Social Media Today about Media Relations in the Web 2.0 world. In short, there is more of a thirst for immediate and multimedia content as content and journalism migrates from paper — print — to web — digital. Some key take aways and considerations for companies and organizations: Media Relations in 2010 98% of journalists start a story by doing a search in Google. Is your news search optimized? Can they easily find
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