Posts Tagged ‘public relations’

Effective Analyst briefings

May 7th, 2012 No Comments

I’ve just completed an analyst briefing today at work and scheduling more. Here are some tips for how to conduct an analyst briefing.

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Using Web Analytics to Measure Your PR Results

October 17th, 2011 No Comments

One of the things I’ve always advocated when consulting clients or internally is to measure business outcomes, not just activities. Digital marketing has actually made tracking actual business results much easier and much more accountable than print or telephone channels. In digital marketing, this requires web analytics. There are several types of analytics, but the most popular is click-stream, which tracks actual clicks and visits. Many of us have Google Analytics or other click-stream tracking set up … but many

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Public Relations in the Web 2.0 World

May 27th, 2010 No Comments

I just read a fascinating article in Social Media Today about Media Relations in the Web 2.0 world. In short, there is more of a thirst for immediate and multimedia content as content and journalism migrates from paper — print — to web — digital. Some key take aways and considerations for companies and organizations: Media Relations in 2010 98% of journalists start a story by doing a search in Google. Is your news search optimized? Can they easily find

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