Avi Hein

The web has been around for over 15 years and today a website is more than just an online brochure but an overall content hub for your customers. Research and “word of mouth” is done by visiting your website. Yet, design trends and need change all the times and something that was appropriate in 2008 may not be appropriate in August 2010. Something that was put together quickly but lacked strategy may also not be providing you the customers you need.

GoogleWebmasterHelp answers the question: Will changing hosts hurt my search engine rankings?

The world has moved online and, despite the explosion of mobile marketing and social networking, your website is an even more important component of your marketing strategy and brand identity than ever before. Yet, many companies still have sites that look like they were designed in 2003 or earlier. There are a lot of things that go into web design – usability, content writing, SEO, SEM, functionality, content management systems and IT decisions. But there are a few easy things

What is digital marketing? Is it just social media marketing? NO! When looking at marketing today, a better way to look at things is to look at the old way of doing things — outbound marketing — and compare that with the new way: inbound marketing. What is Inbound Marketing? Inbound Marketing is NOT social media. Social media is one component of Inbound Marketing How does inbound marketing differ from outbound marketing? Outbound marketing is “traditional, old-style” marketing. It is:

I recently attended SphinnCon Israel, the second SphinnCon SEO conference (both in Israel), which included several top SEO figures in Israel, including representatives of Google, and the United States, organized by Search Engine Land’s Barry Schwartz. SEO – Search Engine Optimization or, in short, how to get to the top of Google – is an essential component of the Inbound Marketing toolbox. But it’s only one part of the marketing toolbox. If you have a brand today, presumably you have

Negative reputation management and crisis communications has always been important components of strategic communications. With the recent rise of user-generated content, however, the tactics to deal with these important communication challenges have changed. A recent eMarketer post asks the question “how can you use social media to fix campaigns that don’t click with your targets?” How can you react to negative comments about your brand? As the graph demonstrates, while direct engagement is still the most popular option (although this