Avi Hein

Gary Vaynerchuk has been a social media superstar. Certainly no Luddite, he’s used social media — and most important useful content and real expertise — to real business success, both for his wine business and personal businesses. I first discovered Gary Vaynerchuk three or four years ago, when he was in the early days of Wine Library TV and reviewed some Israeli wine for the first time. Yet, Gary has said that there is a social media bubble. 99.5% of

I’ve already written about social media ROI before, but this socionomics video further shows the economics of social media. As a recent HubSpot report showed, inbound marketing has a 60% lower cost per lead than traditional, outbound marketing. Companies that have a higher level of social media have higher sales. Gary Vaynerchuk was able to use the Internet and the power of video blogging to turn his father’s Shoppers Discount Liquors to the powerhouse that Wine Library is today. Just

After writing my last post about the ROI – the return on inaction –  of social media, one of the commentators challenged me to actually quantify the social media return on investment. This give and take is one of the challenges and benefits of social media. Companies can’t just stand behind pronouncements – they are challenged and forced to strengthen their claims. The interesting thing about the question of “What is the ROI of Social Media” is that we can

Many people ask: “What is the ROI – return on investment – of social media?” Usually, they get two answers: Some people – usually those who ended up engaged in social media because they are young, use Twitter, Facebook, Flickr or whatever other channel in their personal life, but don’t work in marketing or strategic communications – respond that there is no ROI in social media. Those people – far too common in the fast growing field of social media