Posts Tagged ‘social media’

This is what the “social media industry” looks like

August 22nd, 2012 No Comments

Social media is a tool to meet business goals. It’s here to stay but it’s a tool that we all need to know. Social media experts role ought to be to consult in organizations (and marketing departments) how to incorporate it in the way proper to their unique business goals. A social media guru is a marketing manager, customer service director, PR director, etc. It won’t (and shouldn’t) stay a role in its own right. Unfortunately, 8 years after Facebook’s


There’s No Such Thing as Social Media

December 27th, 2011 No Comments

Gary explains it much better than me. But I’ve said this before: Social Media=The Internet.


Are You Eating Your Own Social Media Dogfood?

October 10th, 2011 No Comments

Eating your own dogfood is when a company uses the products it makes. Frequently, marketing teams don’t eat their own dogfood when it comes to social media. And the result is often bad strategy. Everyone now seems to be clamoring for “Social media.” “Open up a Facebook page,” they say … even if they don’t know why. Go Viral … even though they are lacking positioning. Social media strategy frequently requires a Groundswell strategy, including: Breaking down silos: operating across


Gary Vaynerchuk: There is a Social Media Bubble

May 14th, 2011 No Comments

Gary Vaynerchuk has been a social media superstar. Certainly no Luddite, he’s used social media — and most important useful content and real expertise — to real business success, both for his wine business and personal businesses. I first discovered Gary Vaynerchuk three or four years ago, when he was in the early days of Wine Library TV and reviewed some Israeli wine for the first time. Yet, Gary has said that there is a social media bubble. 99.5% of


The problem with ‘social’ media

March 28th, 2011 4 Comments

I hate the word social media. I hate the concept ‘social’ media. I’ve consistently refused to incorporate the word ‘social’ in my job titles. I’m not a social media strategist. I’m a strategist. On this, I disagree with analysts like Altimeter’s Jeremiah Owyang. I also don’t say that I do social media marketing. I don’t.  I do marketing and today, media is social. (Today? When I was 15, half my lifetime ago, I started a nonprofit as a website, which


Gary Vaynerchuk: I hate the word 'social media'

December 15th, 2010 No Comments

Gary Vaynerchuk discusses branding and marketing in today’s new age. Pay attention – he hates the word ‘social media’ because media implies broadcasting — but today’s age is conversation!


Just how big is social media in the United Kingdom?

July 30th, 2010 No Comments

The social media and networking phenomenon is growing extremely fast in the UK. 85 percent of the population is online; they spend over 6 hours on social media sites every month, nearly 60 percent of them read blogs and 64% have their own profile on a social network. (Source: Mashable)


7 Social Media Marketing Lessons from Mad Men

July 22nd, 2010 No Comments

Mad Men may depict the ad world of the 1960s, but the lessons of this successful AMC show depicting the Madison Avenue world of 50 years ago still has a lot of relevance in today’s digital environment of 2010 and beyond. While Don Draper barely respected the world of the television commercial and certainly couldn’t have imagined Wikipedia or Facebook, there is still a lot we can learn — including the mistakes — from the Sterling Cooper team. Apologies but


10 Reasons NOT to Delete Your Facebook Account

July 13th, 2010 No Comments

The following is a guest post from Natan Gesher and was first posted on his blog Lines Writing Lines and is reprinted with permission of the author. The views expressed are entirely his own. If you’re in the habit of following these things, you’ve by no doubt now read Dan Yoder’s 10 Reasons to Delete Your Facebook Account. I’ve seen it posted in six or seven places in just the past few hours. Unfortunately, it makes less and less sense every


BP's oil spill non-response

May 26th, 2010 No Comments

The current disaster in the Gulf states, with the BP oil spill (you know it’s bad when a disaster is named after your company) shows the importance of incorporating social media in your crisis communications plan, and the importance that social media plays in your communication strategy. For the past month, millions of gallons of oil have been flooding into the Gulf as an oil drilling rig, owned by Transocean Ltd on behalf of bp plc, exploded, killed eleven crew

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