Posts Tagged ‘technology’

Marketers Are Stuck

July 11th, 2013 No Comments

Are Marketers Technically Illiterate? Marketers Need to Get Technology and Development

July 8th, 2011 No Comments

Being called a computer geek before I ever worked professionally, I am sometimes shocked by the clashes between web and software and hardware developers, and marketing. In my mind, they both need to work together in order for the company to achieve its goals. I assumed developers understood the need for a clear message, and, like me, I thought marketers loved technology and computing. In this first post, I will discuss why marketers need to be technically literate and understand


7 Social Media Marketing Lessons from Mad Men

July 22nd, 2010 No Comments

Mad Men may depict the ad world of the 1960s, but the lessons of this successful AMC show depicting the Madison Avenue world of 50 years ago still has a lot of relevance in today’s digital environment of 2010 and beyond. While Don Draper barely respected the world of the television commercial and certainly couldn’t have imagined Wikipedia or Facebook, there is still a lot we can learn — including the mistakes — from the Sterling Cooper team. Apologies but