Posts Tagged ‘Twitter’

Louis CK on Twitter

November 22nd, 2011 No Comments

Listen to Louis CK on social media strategy. He hates Twitter. Just because it’s the cool shiny tool doesn’t mean you should be running to it when your basic business strategy is lacking. Stop going after the shiny things. Start going after the value (which probably includes social media). Maybe Louis CK should be doing your social media strategy:


Top Reasons People Unsubscribe from Facebook Pages

October 28th, 2010 No Comments

Sometimes, people new to social media don’t understand the difference between Facebook and Twitter. This is a relatively simple thing, but the consequences of misuse can have serious implications for your brand. Too many people treat Facebook like Twitter — frequent status updates, posting multiple times a day. The consequences not only mean that, because they don’t understand Twitter, they are missing out on conversation, website traffic, and outreach to potential new leads, but it also means that they might


What the New York Times can teach businesses about Twitter

May 28th, 2010 No Comments

Today’s edition of the New York Times has a great article explaining how Twitter can help small businesses with their marketing. It also emphasizes how this service, with millions of members, is mainstream and requires community management. Many businesses are struggling to make sense of Twitter, but even if it strikes you as an enigma or hype, consider this: many of your customers are already there. The article points out several important best-practices: Listen – “What are people saying about


The ROI of Social is "Will Your Business Be Around in 5 Years?"

May 17th, 2010 No Comments

I first blogged the latest edition of Socionomic’s now ubiquitous video about how the media landscape has changed to digital and its social implications back in December. Now, six months later, the world has changed again and Socionomics has come out with a new video called Social Media Revolution 2 (though not the second edition of their video, which has been around for over a year – an eternity in the age of the iPad). A few facts, from Socionomics:


The Brand of Me – Or How Journalism Is Changing

May 13th, 2010 No Comments

I frequently say that digital media and digital marketing is not about the tool. It’s not about Twitter or Facebook or YouTube. It’s about the fact that communication — and how people get their information — are changing. People don’t get their information from the daily newspaper, get their local paper — if you’re lucky and live in a big city you get the New York Times, Washington Post, LA Times or Chicago Tribune — or go out to the


How much time do you spend on inbound marketing?

April 28th, 2010 No Comments

As mentioned in the previous blog post about inbound marketing, one of the core tasks of inbound marketing is content creation. The central component of inbound marketing is content creation. This could mean anything from writing a blog post, having posts and conversation on Twitter or another microblogging service, interacting on groups and pages on Facebook, or creating and administering a page on Facebook. Perhaps it’s creating a video cast or podcast. Content creation can be further narrowed down into


Why Fan a Brand on Facebook?

March 23rd, 2010 No Comments

As mentioned in a previous post that social media fans are more likely to buy, there’s also another question. Why do people fan brands on Facebook or follow them on Twitter? According to eMarketer: The top reason to friend a brand on Facebook was to receive discounts, followed by simply being a customer of the company and a desire to show others that they support the brand. On Twitter, discounts, up-to-the-minute information and exclusive content were the main draws; only


Social Fans More Likely to Buy

March 18th, 2010 No Comments

Brands are still a bit slow on the social media bandwagon. Some are still wondering why they should join it. A new report from eMarketer gives a good answer. People who follow brands on social media are more likely to buy. According to Chadwick Martin Bailey and iModerate social friends and followers are more likely to purchase from brands that they are fans of. More than one-half of Facebook fans said that they are more likely to make a purchase with brands


Who uses what?

February 11th, 2010 No Comments

As I mentioned on an earlier post about the demographics of social media use, baby boomers are the fastest growing group on social networks. But, what does that mean for marketers? Does it mean that they just need to set up a Twitter or Facebook page and they’ve done their job? Alternatively, will a LinkedIn page do? The answer: it depends. As in any sort of marketing, demographics and the purpose of communication matter. Twitter is not Facebook. LinkedIn is


Social Media for Social Good

January 20th, 2010 No Comments

Social Media doesn’t just sell technology (although Dell claims that they’ve made over $1 million in sales due to their Twitter presence), or shoes (although Zappos has also been raking in the big bucks), but it also saves lives and does good. Whether it’s a religious organization, charity fundraising campaign, or trade group, or promoting democracy, social media does good. If you’ve been paying attention, social media has been recently saving lives in Haiti and promoting democracy in China and Iran.