Avi Hein

Frequently many companies look to a new strategy to promote themselves: going viral. They either make a funny video or hire a social media manager with the goal to go ‘viral.’ If that tactic is not combined with an integrated marketing strategy, they are likely to fail. Viral is not a marketing strategy. Despite claims that social media democratizes media and communication, a recent study shows that your message still the greatest chance of being spread when expressed by a

More Power! No, that’s not the lesson from the 1990s television show Home Improvement.  Home Improvement was a television show that focused on the Taylor family. The father, Tim Taylor, understood content marketing before the age of social media. In the show, Tim Taylor, along with his burly assistant, Al Borland, hosted the home improvement show Tool Time. Tool Time was more than just a cable television show about how to fix a toilet or repair a fence, though. It

Celebrating a half-decade (social media is not new!), YouTube is beating McDonalds. While McDonalds has served billions in 70 years, YouTube has announced that it serves billions each day, getting 2 billion views daily. More people watch videos on YouTube than watch network TV. Where is your ad spend going?

I first blogged the latest edition of Socionomic’s now ubiquitous video about how the media landscape has changed to digital and its social implications back in December. Now, six months later, the world has changed again and Socionomics has come out with a new video called Social Media Revolution 2 (though not the second edition of their video, which has been around for over a year – an eternity in the age of the iPad). A few facts, from Socionomics: