High tech marketing advice for 2011 from the guru of technology marketing, Geoffrey Moore.
Business & Marketing Strategy for the Israeli and Global High Tech Markets
Business & Marketing Strategy for the Israeli and Global High Tech Markets
High tech marketing advice for 2011 from the guru of technology marketing, Geoffrey Moore.
The Chasm has evolved. I’ve been following Geoffrey since Crossing the Chasm and I just finished his new book Escape Velocity. It was a useful and solid read, destined to be a classic.