Social Fans More Likely to Buy

March 18th, 2010 No Comments

Brands are still a bit slow on the social media bandwagon. Some are still wondering why they should join it. A new report from eMarketer gives a good answer. People who follow brands on social media are more likely to buy. According to Chadwick Martin Bailey and iModerate social friends and followers are more likely to purchase from brands that they are fans of.

More than one-half of Facebook fans said that they are more likely to make a purchase with brands that they are fans of. 67% of Twitter followers reported the same.

60% of respondents claimed their Facebook fandom increased the chance they would recommend a brand to a friend. Among Twitter followers, that proportion rose to nearly eight in 10.

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