This is what the “social media industry” looks like
Social media is a tool to meet business goals. It’s here to stay but it’s a tool that we all need to know. Social media experts role ought to be to consult in organizations (and marketing departments) how to incorporate it in the way proper to their unique business goals. A social media guru is a marketing manager, customer service director, PR director, etc. It won’t (and shouldn’t) stay a role in its own right.
Unfortunately, 8 years after Facebook’s launch, 16 years after ICQ, and 20 years after the birth of the web, this is still what the “social media industry” looks like.